Read the Smoky Mountain
market in 5 minutes.
Every Wednesday: Sevier County ADR, occupancy, comp behavior, and one specific move to make this week. Benchmark your own numbers, ask our market AI anything, and get an alert when the market shifts between Wednesdays. Built for owners, managers, realtors, and builders.
Furniture is our business. Full cabins are yours. We send the weekly numbers free because when you book more, we both win.
Sevier County · week of Aug 5, 2026
This is what lands in your inbox. Four numbers. One move. Five minutes.
Source: Sevier County, TN vacation rental market panel · as of the week of Aug 5, 2026. Year over year compares the same week last year.
Protect the weeks that still have pricing power
Hold weekend rates where occupancy is tightening, then use a measured mid-week adjustment to reopen soft calendar gaps.
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ADR, occupancy, and one move to make - in your inbox.
- 03
Make your next move with confidence
Price, list, buy, or build with real Sevier County data behind it.
Start Wednesday ahead of the room.
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Here's what changes when you subscribe.
ADR & occupancy, decoded
Sevier County year over year - what moved, what didn't, and what it means for your calendar.
One move to make this week
A single, specific action - a pricing shift, a listing tweak, a photo swap - based on the data.
County benchmarks
Sevier County ADR, occupancy, RevPAR, and length of stay - the numbers that tell you where the market actually is this week.
Your trend vs. the market
Submit your own ADR and occupancy in My Numbers and see whether your rate is climbing faster than the market or falling behind it - at any bedroom count.
Anomaly alerts
When the market moves between Wednesdays - a rate drop, an occupancy spike - you'll get an email so you don't miss it.
Monthly recap
A bigger-picture roll-up at month's end. Trends, turning points, and what to plan for next.
Ask the market anything
Chat with our Sevier County market analyst AI. It pulls from the live county data plus your own submitted numbers, and answers in seconds. Free subscribers get 10 questions a month; Inner Circle members get 75.
- "What did 3BR cabin ADR do last month vs. a year ago?"
- "Am I underpriced for President's Day weekend?"
- "Which weeks in Q1 have the softest occupancy?"
A Sevier County market analyst, on call.
Between Wednesday briefings, chat with an AI that has the same numbers we do: county ADR and occupancy history, lodging tax trends, and your own submitted numbers from My Numbers. Ask a question, get a sourced answer in seconds.
What it can do
- Pull ADR, occupancy, RevPAR trends
- Compare your numbers to the county
- Explain YoY shifts and seasonality
- Suggest pricing windows to test
What it won't do
- Book, price, or list on your PMS
- Give property-specific investment advice
- Predict the future or guarantee results
- Replace your accountant or attorney
Already subscribed? Open the chat
Try asking
- "What did 3BR cabin ADR do last month vs. a year ago?"
- "Am I underpriced for President's Day weekend?"
- "Which weeks in Q1 have the softest occupancy?"
- "How is my ADR trending vs. the county average?"
- "Did lodging tax revenue grow or shrink last quarter?"
- "What's the best week to run a minimum-stay promo?"
Go deeper than the
weekly briefing.
- 75 AI market questions a month, instead of 10
- Guest review analyzer plus quarterly market deep-dives
- Priority delivery, an annual inspection, and 10% off every order
Who writes it?
The team at Smoky's Furniture. We furnish vacation rentals across the Smoky Mountains - we watch this market for a living.
How often?
Every Wednesday morning. One email. Unsubscribe with one click, anytime.
Is it really free?
Yes, the weekly briefing is free and always will be. It stays market data first. We mention the Inner Circle now and then, and that is it.
Who is it for?
Sevier County vacation rental owners, property managers, realtors, and builders who want a five-minute pulse check.
The market moves whether you
read it or not.
Owners who price off last season's numbers leave money on the calendar. Wednesday morning, you will know what changed and what to do about it.
Start getting the briefing